FeeOnlyNetwork.com is not “lead generation” by design.  Wait.  What?  Why would I spend money on something that does not generate trackable leads?

Direct leads can and do happen from your FON profile, however, your profile influences your online presence to contribute to lead generation, and helps make all marketing efforts more effective in several ways:

1. Open Access: Visitors can freely view your profile, website, contact details, and calendar app without completing a form or creating an account.
2. Prospect Research: Most qualified prospects research advisors across multiple platforms before making contact. Your FeeOnlyNetwork.com profile is likely to be one of these sources and is designed to be one of the most visible pages about YOU.
3. High Visibility: FeeOnlyNetwork.com ranks highly for local and niche advisor search terms, making your profile easily discoverable to reinforce your name and brand.
4. Trust Amplification: Your profile serves as a centralized hub for showcasing trust and credibility indicators like professional designations, affiliations, industry recognition, media mentions, and client testimonials.
5. Complementary to Other Channels: Even if prospects find you through other services, they often discover and use FeeOnlyNetwork.com as part of their vetting process.

The most qualified leads typically come from multiple touchpoints, not a single source. Your FeeOnlyNetwork.com profile is a valuable part of this ecosystem, supporting lead generation by enhancing your online visibility and credibility.

A FON profile can be the difference-maker to your SEO efforts, serving as a crucial element of your off-site strategy.

1. Central Hub: Your FON profile acts as a central point connecting all online information that showcases your credibility, expertise, and industry involvement.  This specifically helps with Google’s Experience, Expertise, Authoritativeness, and Trustworthiness factors.
2. Comprehensive Linking: FON’s strategy links various elements of your online presence:
   • Your website (homepage and key pages)
   • Professional designation profiles (CFP, CFA, CPA, etc.)
   • Association memberships (NAPFA, XYPN, Garrett Planning Network, FPA)
   • Published articles and blogs
   • Media mentions and quotes
   • Social media
   • Industry recognition
   • Community involvement activities
3. Enhanced Discoverability: This interconnected network of links helps search engines and prospects discover and navigate through information about you more easily.
4. Credibility Reinforcement: By linking to various trusted sources and profiles, FON helps reinforce your credibility in the eyes of search engines and visitors.
5. On-theme content to support your website: Do you have a niche or specialty?  We can help you craft original and relevant linked content that is on-theme to your website’s focus.  This reinforces your niche to visitors and helps search engines understand the theme of your website.

IMPORTANT:  FeeOnlyNetwork.com does not sell backlinks to manipulate search rankings. Our linking strategy is all about helping our visitors find relevant, helpful information that matches their search intent. While this approach might boost rankings, that’s just a side effect of focusing on a great user experience. We’re committed to providing value to our users and members, not gaming search algorithms.

Yes and Yes!

Listing multiple advisors allows individuals to build their own online footprint and digital marketing asset with benefits that accumulate to the firm.

A multiple profile discount scales starting with the second profile. Schedule a demo call with Allan Slider to discuss the benefits, strategy, and discounts with multiple advisor profiles.

In most cases, just say “GO” and we will do all the work to build your profile.

We start with using assets from your website:

• Picture and logo
• Biography and key pages
• Service details
• Calendar app link

FON researches and adds:

• Designation & affiliation profiles
• Social media and blog links
• Media quotes, mentions, and articles
• Industry recognition and involvement
• Community involvement

Optional Custom Content and Features:

Additional sections and features available for completion at any time:

• FAQ
• Q&A interview (to replace biography)
• Personal quote and mission statement
• Introduction video
• And more

Keep your profile up to date:

You will have login access to easily update profile content at your convenience.  You can also send any changes to our support email address and a FON administrator will make the updates for you.

Yes!  In fact, Allan Slider has consulted with over 2,000 fee-only firms.  Just ask your fellow advisors…They will tell you that the consulting call with Allan is worth the price alone!

1:1 phone call or Zoom meeting with Allan Slider to:

• Discuss your current marketing goals strategy
• Review the profile content and linking strategy
• Implement additional changes to support your goals
• Review your website and other marketing assets expanding your online footprint

FeeOnlyNetwork.com is for Fee-Only and Fiduciary advisors, without exception.  To be accepted to FeeOnlyNetwork.com and receive member benefits, financial advisors and firms must meet two key criteria:

Fee-Only and Fiduciary Oath:

• Must meet the definition of “Fee-Only” as set by the National Association of Personal Financial Advisors (NAPFA) and have a fiduciary oath on file and accessible to prospects and clients.

Vetting by Partner Association:

The firm must be vetted by at least one of the following partner associations and have at least one advisor as a member in good standing with:

• NAPFA (National Association of Personal Financial Advisors)
• XY Planning Network
• Garrett Planning Network
• Alliance of Comprehensive Planners
• Advice-Only Network

These requirements ensure that FeeOnlyNetwork.com showcases only vetted, qualified, fee-only fiduciary financial advisors.