Albert Herzog III

CFP® CHFC® MBA

Vice President, Partner

EP Wealth Advisors


Brighton, MI
Anywhere / Virtual Meetings
Albert Herzog III
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Local Financial Planning Advice, National Reach | Fee-Only, Fiduciary | $500,000 Investment Minimum

Contact Me

Send Albert a Message

I am Fee-Only

I do not accept commission, referral fees, or compensation of any kind based on selling financial products, without exception.

I am a Fiduciary

I will put your best interests first, and fully disclose and manage unavoidable conflicts fairly in your favor, at all times.

Things to Know

  • Leverage an array of wealth management services – retirement planning, investment management, estate planning, tax planning, philanthropy and more.

  • As a fiduciary, we prioritize your best interests, and our fee-only structure delivers objectivity in our investment recommendations.

  • Dedicated Wealth Team approach, led by your Advisor -- so you can focus on what’s important.

  • Taking new clients with a $500,000 investment minimum.

  • WATCH NOW - Weekly Stock Market Update with Adam Phillips, EP Wealth Advisors' Managing Director of Portfolio Strategy.

Get to Know Albert Herzog III

Bert is a seasoned wealth management expert with over 40 years of experience, specializing in the development of integrated, multidisciplinary wealth management strategies and platforms.

Previously, Bert maintained a proven track record as a founder of multiple successful ventures, starting in 1985 with Executive Financial Planning, then Executive Wealth Management (EWM), and Fortunatus Investments. Bert played a pivotal role in creating EWM's 401(k) GPS and the Protactical™ Investment Process, both of which have been key to shaping the firm’s innovative approach to wealth management.

Bert holds an MBA from the University of Michigan and a Bachelor of Business Administration from Michigan State University. He is a CERTIFIED FINANCIAL PLANNER™ (CFP®) and a CHARTERED FINANCIAL CONSULTANT® (ChFC®), credentials that reflect his deep commitment to delivering comprehensive, high-level financial guidance.

Outside of his professional life, Bert has been happily married to his wife, Judy, for over 40 years. Together, they are proud parents of three children and doting grandparents to six grandchildren. Bert is deeply involved in both his Michigan and Florida communities, volunteering his time and supporting numerous charitable organizations, including The Brighton Rotary, LACASA, WorkSkills, The American Cancer Society, Gleaners Food Bank, and the Thomas M. Herzog Educational Foundation CC Scholarship Fund.

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Serving our clients, colleagues, and community is why we get up every day, and ensuring the financial health of our clients is our top priority. In doing so, we are fortunate to be recognized by publications and organizations as leaders in our field.
See a Recap of Recent EP Wealth Honors

I Can Help You With:

  • Financial Planning
  • Retirement Planning
  • Tax Planning
  • Estate Planning
  • Divorce Financial Planning
  • Investment Management
  • Charitable Giving
  • Business Planning

Ideal Clients:

  • High Net Worth Families and Individuals
  • Retirees and Near Retirees
  • Business Owners and Executives
  • Widows or Divorced Women
  • Professional Athletes and Entertainers
  • Sudden Money Situations

FAQ with Albert Herzog III

  • Is EP Wealth a fiduciary?
  • What does it mean to have a dedicated wealth team?
  • Do you offer an initial consultation to see if we may be a fit?
  • How does EP Wealth charge for its services?

As a Registered Investment Advisor, EP Wealth is a fiduciary, which means we are required by law to act in the best interest of our clients.

  • Is EP Wealth a fiduciary?

    As a Registered Investment Advisor, EP Wealth is a fiduciary, which means we are required by law to act in the best interest of our clients.

  • What does it mean to have a dedicated wealth team?
  • Do you offer an initial consultation to see if we may be a fit?
  • How does EP Wealth charge for its services?

Office Locations

  • 135 West North Street - Brighton, MI 48116

FeeOnlyNetwork Disclosure

Advisorology, LLC (FeeOnlyNetwork.com) earns an annual or monthly fee from financial advisors and financial firms in exchange for marketing services, including the advisor profile, that are subject to terms of use. This creates a material conflict of interest and a financial incentive to only include advisors in the directory from whom FeeOnlyNetwork has received compensation. FeeOnlyNetwork is not a client of these advisors or firms.

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