Albert Herzog III
Vice President, Partner
EP Wealth Advisors
Local Financial Planning Advice, National Reach | Fee-Only, Fiduciary | $500,000 Investment Minimum
Contact Me
Send Albert a Message
I am Fee-Only
I do not accept commission, referral fees, or compensation of any kind based on selling financial products, without exception.
I am a Fiduciary
I will put your best interests first, and fully disclose and manage unavoidable conflicts fairly in your favor, at all times.
Things to Know
Leverage an array of wealth management services – retirement planning, investment management, estate planning, tax planning, philanthropy and more.
As a fiduciary, we prioritize your best interests, and our fee-only structure delivers objectivity in our investment recommendations.
Dedicated Wealth Team approach, led by your Advisor -- so you can focus on what’s important.
Taking new clients with a $500,000 investment minimum.
WATCH NOW - Weekly Stock Market Update with Adam Phillips, EP Wealth Advisors' Managing Director of Portfolio Strategy.

Get to Know Albert Herzog III
Bert is a seasoned wealth management expert with over 40 years of experience, specializing in the development of integrated, multidisciplinary wealth management strategies and platforms.
Previously, Bert maintained a proven track record as a founder of multiple successful ventures, starting in 1985 with Executive Financial Planning, then Executive Wealth Management (EWM), and Fortunatus Investments. Bert played a pivotal role in creating EWM's 401(k) GPS and the Protactical™ Investment Process, both of which have been key to shaping the firm’s innovative approach to wealth management.
Bert holds an MBA from the University of Michigan and a Bachelor of Business Administration from Michigan State University. He is a CERTIFIED FINANCIAL PLANNER™ (CFP®) and a CHARTERED FINANCIAL CONSULTANT® (ChFC®), credentials that reflect his deep commitment to delivering comprehensive, high-level financial guidance.
Outside of his professional life, Bert has been happily married to his wife, Judy, for over 40 years. Together, they are proud parents of three children and doting grandparents to six grandchildren. Bert is deeply involved in both his Michigan and Florida communities, volunteering his time and supporting numerous charitable organizations, including The Brighton Rotary, LACASA, WorkSkills, The American Cancer Society, Gleaners Food Bank, and the Thomas M. Herzog Educational Foundation CC Scholarship Fund.

I Can Help You With:
- Financial Planning
- Retirement Planning
- Tax Planning
- Estate Planning
- Divorce Financial Planning
- Investment Management
- Charitable Giving
- Business Planning
Ideal Clients:
- High Net Worth Families and Individuals
- Retirees and Near Retirees
- Business Owners and Executives
- Widows or Divorced Women
- Professional Athletes and Entertainers
- Sudden Money Situations
FAQ with Albert Herzog III
- Is EP Wealth a fiduciary?
- What does it mean to have a dedicated wealth team?
- Do you offer an initial consultation to see if we may be a fit?
- How does EP Wealth charge for its services?
As a Registered Investment Advisor, EP Wealth is a fiduciary, which means we are required by law to act in the best interest of our clients.
- Is EP Wealth a fiduciary?
As a Registered Investment Advisor, EP Wealth is a fiduciary, which means we are required by law to act in the best interest of our clients.
- What does it mean to have a dedicated wealth team?
- Do you offer an initial consultation to see if we may be a fit?
- How does EP Wealth charge for its services?
Fee-Only and Fiduciary - Without Exception
Watch Our Video: Fee-Only, Fiduciary, Independent
Albert Herzog III's Designations and Affiliations
Media Mentions and Industry Involvement
EP Wealth Advisors is a Member of the Greater Brighton Area Chamber of Commerce
Albert Herzog III is Mentioned in Wealth Management: "EP Wealth Acquires $1.6B Michigan Firm"
Albert Herzog III is Mentioned in Business Wire: "EP Wealth Advisors Expands National Presence Through Acquisition of Executive Wealth Management, LLC"
Office Locations
135 West North Street - Brighton, MI 48116